In the
workshops of the second day of the institutions Forum of Asharqia Chamber.
Al Manae: Several initiatives presented by the "trade
and investment" for the improvement of small institutions.
Ammar Muhamed: Users of the snapchat
application today are the customers of
tomorrow.
Asharqia Chamber has concluded on Thursday October 20 -2016 the events of the forum of the small and medium institutions, which was organized under the patronage of Prince
of Eastern Province, His Royal Highness Prince Saud bin Nayef, the presence of
the governor of Small and Medium, Dr. Ghassan Al Sulaiman, and 18 of important
speakers and 13 working papers that
discussed over two days the most important challenges and of the most prominent
aspirations of the emerging sector in the
Chamber headquarters in Dammam.
The first workshop:
The manager of nine-tenths program Amjad Edrees said in the first
workshop that 2 percent is the proportion of small and medium institutions for commercial loans in
the Gulf, compared to other non Gulf countries like Morocco
which is up to 37 percent.
Edrees said that of the major challenges facing the
sector is the small and medium institutions getting the opportunities of purchase orders from
government agencies and big companies, also
the trained manpower, which correspond
to with the speialties and orientations sector companies.
Edrees pointed that Saudi
workers in small and medium institutions, the proportion was 34 percent while the
percentage of radiation in the sector as a whole is 13 percent.
Edrees explained
that nine-tenths of program strategy for
improving the sector launched a plan based on the important and necessary
information for the sector, Astguetha of several measures are: a field survey
for service providers, which has been through a detailed analysis of nearly 50 institutions provides services for the small
and medium institutionsin the Kingdom, in addition to the interviews
with business owners as they were meeting with more than 200 institutions to determine the most important
challenges facing them, as more than 10 international experiences has been
viewed contributed to the progress of the sector in those countries, as well as
access to studies and recommendations of consulting firms to small and medium institutions.
As of that program, which is implemented by the Human
Resources Development Fund (Hadaf), via the electronic gate presenting services
designed to support this sector, the young man where he was to implement
several services are: Standard gate, access to competitions, access to the
market, financial solutions, speeding business start,
services. Saying that the three new services will join the rest of the
services, namely: access to information, and electronic shops, and the work of
the future.
The program aims to improve small and medium institutions and
make them productive institutions for jobs through a set of basic
services that aim to grow and improve in the sector and make it more attractive
environment to Saudis by contributing to discuss the challenges of government proceedures»
facing small and medium institutions, and create job opportunities for Saudis by supporting small and medium
institutions growth, and encouraging
entrepreneurship environment in Saudi Arabia for the construction of promising small
and medium institutions.
adopting a speeding emerging business service
entrepreneurs and embrace them through the early stages of the start of the
project in cooperation with the King Abdullah University of Science and
Technology (KAUST), enabling them to own a product or ready to be presented to
investors and offer it in the market.
Financial Solutions service also aim to support the environment
system of new and existing institutions in the Kingdom, by attracting businessmen and researchers
in the financial funding and putting them with the owners of capitals, and the nine-tenths
of the program offers solutions to businessmen and women in small and medium institutions, so the importance of the role of small and
medium institutions in the enhancement of young men
and women getting their chance in busines
s and investment.
The second workshop:
In the second workshop, which was held entitled (services
of the Department of Trade and Investment in support of small and medium institutions), presented by the Strategic Management
Director, Agency for the ministry of local trade Abdulsalam Al Manae, who said
that the ministry services designed to enable small and medium institutions, through the progress of laws and organizing the
procedures and the development of support such as improving the mechanisms of the organizational structure of these institutions, and the improvement of the e-gate, and the
launch of a special interactive activity in the private sector to enhance confidence
and investment, and the launch of several initiatives such as the initiative
lists of Maarof and others.
He said that the ministry is
seeking to enhance government transparency and effectiveness of the procedures
and investment in logistics and infrastructure, as well as working for the
regulatory environment for the development and promotion of investment
opportunities to the private sector. And it is working hard to support the
project Vision 2030 Kingdom, which
include increasing the contribution of small and medium institutions in the local production from 20% to 35% and increase foreign
investment from 3.8 to 5.9 percent of local
production.
He said that the ministry within the scope of its
service for small and medium institutions adopt the principle of feedback, ie taking
notes business owners, this is the best option to modify the path, and
improving it.
It also reviewed a number of services provided by the
ministry of small and medium institutions that are (name, activity, record, advisory professions, brand and
agency), including ISIC guide is a joint guide between the ministry with
several local destinations such as health, justice, labor, where classified
work united with these parties, also, this classification is consistent with
the United Nations classification, this course serves the working names and
preserves the rights, and gives decision makers a picture of the general
situation of the institutions, being encoding helps to identify activities with
precision, as can any organization that knows his institution site within the
category, stressing continue The ministry with all responsible figures, as it is
linked to trade automatically with the Justice Department and chambers of
commerce, and in the near future will be linked with the secretariats and
municipalities, as the ministry is seeking to provide all the requirements to
achieve the electronic link with these parties.
He pointed to the possibility of creating a single
person company, as the owner is one , but the features are of the company, to reduce fakecompanies, and to encourage investment,
and facilitate the process of tenders. He explained that the one person company
needs requirements represented in the financial statements.
Pointing to some of the programs, including " Qawaem " program, which makes the ministry is the only
party that approve the financial statements in any company, as the lists of the
accounting office go to the ministry
website directly, and this limits the phenomenon of financial statements differ
with any company.
Also talked About " Maroof " initiative, where
businesses activates often start small
at home, then grow and grow, and the
owner make a commercial record, and
become a company, so we decided to open the way for projects that are from home
and without conditions that put their products on the ministry website, where the available space for
customers to give the evaluation through the site. Mentioning that registration
in a known link does not require a commercial record and other requirements,
but aim to support initiatives that are held from homes, and the owner can get
the initiative on the commercial register in the future.
The
third workshop:
In the third workshop titled (marketing social media
for small and medium institutions) presented by the consultant and trainer in digital
media Ammar Mohammed, discussing the reality of social media in the Kingdom , said that the number of Internet users in the Kingdom amounted
to about 20.29 million people of the population of Saudi Arabia who number
31.85 million people, and users of social media reached 11 million, and mobile
users 57.58 million, and the users of social media via mobile phone .. almost
10 million this year, according to statistics in 2016.
Reviewing the
social networking sites and the most used in the Kingdom of 27%, while this percentage drops to 25% for
Facebook, and 20% for Twitter and 17% of the Instagram, and 15% of Google.
He said that the time that the user spends a day in Facebook
is up to 22 minutes and 8 seconds, and the snapchat 18 minutes and 7 seconds, and on Twitter 17 minutes and 56 seconds, and the Instagram 15 minutes and 15 seconds.
He said that the "snapchat" which is an
application video messages allows users to send photos and clips and graphics
to certain people, this application is the fastest growing applications in
terms of the program the number of users by comparing it with all the other
social networking applications, it is used by about 100 million people around
the world, this application tracks the number of users per hour, it therefore
allows companies to access the required easily slide, can also be promoted
through the companies that publish stories, so you could say that users of Snapchat
today are the customers of tomorrow, especially since most users come from rich
families, and aged between 13 and 25 years.
In the field of trade or the use of sites for the purpose of
buying and selling he expalined that 41% of Internet users tried the sale and purchase of a product or
service in the Internet within 30 days ago, and 52% of them search for a product or service to purchase
during the same period, and 42% of user visited selling sites during the period
mentioned, It is interesting that 36% of those who entered the sites for buying
and selling were sellers of computer devices, and 23% of them make a purchase
through a mobile phone.
He said that the most important criteria of social
network sites is the target audience, and the mechanism of competition existing
in the user account, and opportunities, and different demographic features in the use of social channels. So he urged
the commercials in these means to the clarity of goals, so that they are fast in
time, and achievable, especially in the matter of costs and advertising, designers,
photographers etc.
He concluded by saying that the success with social media should be based on rules, most importantly transparency,
originality, the centrality of the
customer, and vitality.
Fourth workshop:
a working paper to enable emerging institutions advisor top company "La Marca advisory
services," Jerry Jenks, to highlight how to enable small and medium institutions especially with the launch of the Kingdom Vision
2030, this vision that requires - according to the paper- the owners of small and medium institutions to be aware of the new trends in the current work
and future challenges, also to be familiar with the basics of the business and industries and sectors with high potential in
the Kingdom.
Jenks explained that there is a big question to be
placed at the forefront of the owners of capitals or those who want to create a
small or medium projects, most
prominently, how can businesses improve and overcome more challenges that may be encountered ?, briefing his answer to the first part in knowledge and
regular market environment at home, with regard to the second part, he pointed
to the five traditional challenges, the (education, community culture, capital,
legal policy, guidance), pointing that the confrontation will be to improve and
intensify training programs and providing guidance with more advanced programs with
the new stage in the Kingdom .
Jenks, stressed the need for performance evaluation and
periodic reviewing processes, being one of the factors to the continuous
improvement of the business performance of small and medium institutions, stressing the importance of the safety legal
structure of the emerging company and the importance of developing relations
with the society around them, as well as raise awareness about social and
cultural issues that may have an impact on the business.
Jenks pointed to a number of expected growth sectors in the
Saudi market in the coming period, which may be a good opportunity for those
who want to set up small and medium institutions, medical and tourism, insurance, e-commerce,
and institutional education that will fill in the gaps between academia and business, and
also projects related to agriculture, telecommunications and information
technology.
The forum has concluded the events
of the first day with a final session
entitled (the role of social networking in the development of small and medium institutions), during which all of the general manager of Smeat
company / Ahmad Jibreen, and advisor to small and medium institutions / Hazza Al Mansouri affairs, general
manager of the Mansour bani Ali Group the dialogues was managed by chief
executive of Ocean X / Ibrahim Al Zhimil,
as the speakers emphasized the
importance of presence in social media for small and medium enterprises, and
how to take advantage of social networks to achieve profitability of the institutions, with some of the technical
aspects of the management of social networking accounts.
